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PRODUCT OVERVIEW

Firefly Magic® Firefly Lights hit an emotional chord with millions of adults who fondly remember chasing Fireflies when they were children. Now those adults have created their beautiful backyards, they can't wait to recapture their childhood memories . . . sharing them with their own children, friends, and family.

Firefly Magic® Firefly Lights are a new and totally unique product to the Retail marketplace. Perhaps what we hear most from consumers is, "I can't believe I've finally found these. . . I've been wanting something like this for years and didn't know where I could find them!" Strange as it sounds, there is a pent up demand for a product that accurately and reliably recreates the flashing, flickering, and fading of Mother Nature's real Fireflies.

Firefly Magic® Firefly Lights are easy to install and use environmentally friendly Solar power. We also have low voltage models for Landscapers to install.

Two products in one! Firefly Magic® Solar Powered Firefly Lights can also be used indoors or where there's no sun, by quickly and easily replacing the two rechargeable batteries with two standard AA Alkaline batteries.

BACKGROUND

An Idea is Born

Stephen Taylor, inventor of Firefly Magic® Firefly Lights lived on a ranch with a pond in North Texas with his wife Kim. During the spring and summer, fireflies also know as lightning bugs, would begin lighting up the evening near the water's edge. Growing up in Southern California, seeing fireflies flashing in the evening was a new and fun experience for both Kim and Stephen, as he commented, "Someone should invent little lights that exactly recreate the look of Fireflies for kids who don’t grow up with them." Kim acknowledged the idea as they continued to watch Mother Nature's tiny little creatures with their glowing lanterns dance across the pond.

Years later, Firefly Magic® Firefly Lights were born, and the kernel of an idea that began by a pond in North Texas has grown into a fun and amazing backyard entertainment lighting product that everyone can enjoy.

Unique Patented Technology

Stephen began research on a species of beetle called Lampyridae, also known as Fireflies or Lightning Bugs. The objective was to develop a method to accurately recreate the random and unique flash patterns of real fireflies. This development process included acquiring information from some of the World’s leading university researchers on fireflies.

For the uninitiated, fireflies use their flash patterns to communicate with a potential mate for reproduction. With over 200 firefly or lightning bug species in the United States, and 2,000 in the World, the variety of flash rates and colors was amazing.

Stephen's efforts culminated with the invention of a method for accurately emulating the visible electromagnetic spectrum emissions of member species of Arthropoda: Insecta: Coleoptera: Lampyridae by convergence of a programmable software program, a data memory, a data processor, a clock frequency timer, and visible light emitting device or devices. Subsequently, the United States Patent and Trademark office issued Patent number 7,212,932 to Stephen Taylor.

In addition, Patent number D580,074 was also issued for the unique design of the 'Firefly LED' used in Firefly Magic 'Fireflies.'

Product Development

Having developed the technology to accurately mimic Mother Nature’s real fireflies, the next challenge was designing products that could use the advanced technology for a variety of commercial and residential applications.

A milestone came when Stephen was contacted by Sara Lewis, Professor of Biology and head of firefly research at Tufts University in Massachusetts. Dr. Lewis wanted a device so accurately mimicking real fireflies, that it could be used as a lure for a specific species. Working closely with Dr. Lewis, Stephen developed battery operated devices that were used in the scientific study which was published in the American Naturalist.

The first ‘electronic fireflies’ were manufactured in California and sold exclusively from the Firefly Magic Website. As popularity increased, a number of home improvement channels featured the product, including HGTV, Fine Living, DIY Network, Animal Planet, and the National Geographic Channel on their program Science of Summer.

Growth

Sales to commercial venues including zoos, theme parks, nature museums, hotels, casinos, restaurants, and even stage and movie productions increased dramatically. At the same time, consumer purchases on the Firefly Magic® Website for backyard ‘Fireflies’ also continued to increase, as well as requests from retailers and landscapers who wanted to carry the product.

However, with limited manufacturing capacity in Southern California, as well as high production costs, traditional retail channel distribution was not possible. The choice was to either continue with limited production or expand capacity. The decision was to increase capacity.

Future Expansion into the Retail Marketplace

It is planned that in the future Firefly Magic® Firefly Lights will be availbale at many national retail stores.

Using the newest and most reliable laminated solar panels, along with high tech microprocessors and custom developed and patented Light Emitting Diodes, the new, high quality Solar & AA Battery powered Firefly Magic® Firefly Lights are a truly unique entertainment lighting product for backyards, gardens, and even indoors.

We hope to build a network of retailers across the US who want to bring fun, excitement, and enjoyment of Firefly Magic® Firefly Lights to their customers. With the broad appeal of the amazing electronic 'Fireflies'.

THE “REST OF THE STORY”

When Stephen first got his idea that evening by the pond, he was the international business development manager for a semiconductor materials company. It was only after that company was purchased, and the international management team released, plus a recession hitting the country, that Stephen was forced to start something new. His wife Kim suggested he begin working on the ‘Firefly Idea’. Without that loss of his job, and Kim's encouragement and efforts, these magical little ‘Fireflies’ would not have come to life!

For consumers interested in immediately obtaining Firefly Magic® Firefly Lighting for their backyard or garden, just visit http://www.FireflyMagic.com

 

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